The COVID-19 pandemic has thrust Canadian startup leaders into crisis mode. Communicating with stakeholders, in the midst of all the other business challenges you’re facing, can feel like an extremely daunting proposition. Many entrepreneurs have little experience with crisis communications, and startups don’t often have their own marketing, communications, or PR teams to guide them. But nothing is more important than communications right now.
Join Andrea Lekushoff, Canadian PR leader and president of Broad Reach Communications, as she explores best practices for communicating during this unprecedented time. Focusing on empathy and honesty as key tenets of her approach, Andrea will draw from her nearly thirty years’ experience guiding Canadian companies through moments of crisis and their subsequent recovery.
