As the lines between marketing and communications disciplines blur, PR has never been more critical to building a strong and trusted brand. This workshop will also help participants understand how to leverage the power of PR by providing an overview of:

  • The difference between PR and advertising
  • Measurable objectives that can impact your bottom-line
  • The key elements to include in a PR strategy
  • How to leverage social media to drive visibility
  • How to secure & prepare for media interviews
  • How to prepare for and manage a crisis