As the world continues to grapple with uncertainty, it has become increasingly clear that the best business leaders are those who aren’t afraid to show their humanity. Today, we need leaders who demonstrate deep care for their teams and who know that when they put their people first and create an environment where they can thrive, business results will follow. Join Broad Reach President and PR industry leader Andrea Lekushoff for On Point, where she interviews thought leaders, best-selling authors, executives, academics, and health and wellness experts to explore the role of communications in a time of crisis and how leaders can—and must—evolve their approach.

Episodes



Mike Abrashoff is at the center of one of the most remarkable modern day stories of organizational transformation. At 36, he was selected to be Commander of USS Benfold and was the most junior commanding officer in the Pacific fleet. The challenges of this underachieving destroyer were staggering, with low morale and the highest turnover rate in the Navy. Few thought the ship could improve. Yet 12 months later it was ranked #1 in performance using the same crew.

In this episode, Broad Reach president Andrea Lekushoff sits down with Mike to discuss how replacing command and control leadership with commitment and cohesion allowed him to achieve remarkable organizational transformation. Mike also conveys the importance of strong leadership and how culture is everything.

Since leaving the Navy, Mike has worked with over 1,200 organizations instilling leadership initiatives at every level, and achieving phenomenal change in unexpected places. He is also a NY Times Best Selling author for It’s Your Ship, It’s Our Ship & Get Your Ship Together.


In this episode, Broad Reach president Andrea Lekushoff sits down with Dr. Greg Wells (performance physiologist, scientist, athlete and author) to discuss how the science behind Olympic success can help people (and teams) get healthy and perform to their full potential.

During this interview, Greg describes how sleep, nutrition, movement, microchanges and mindset all have a massive impact on performance.


As vaccination rates climb and COVID-19 case counts fall, many employers are starting to consider whether and how to bring people back to work. But it’s not that simple.

We’re living—and working—in a new world. Employees today have higher expectations of their employers. Some have made changes to their lives over the course of the pandemic, and many won’t be willing to give up their new, more flexible lifestyles. Others will have lasting concerns about health and safety and will continue to be wary of physical offices or business travel. Some may refuse to get vaccinated. Given this new complex reality, employers are faced with tougher decisions than ever.

In this episode, Andrea Lekushoff is joined by Broad Reach Communication’s Vice President David Scott to provide an overview of our most recent thought leadership report and discuss five difficult-but-critical questions that employers have to consider and start communicating about immediately.


The pandemic has sent the business world online, making virtual communication skills more important than ever. Impressions are made within the first few moments of meeting someone. To build relationships and collaborate effectively, it’s crucial to have a virtual presence that shows your humanity, demonstrating who you are and what your interest is in what’s being communicated.

In this episode, Broad Reach president Andrea Lekushoff is joined by Jana Seijts, award-winning professor at the Ivey Business School, best-selling author of communications business cases and co-founder of the Ivey Baylor Collaboration, to talk about how this pioneering program is teaching virtual skills and providing real-world experiences to undergraduate and MBA students across borders. Jana also highlights the importance of merging emotional and social intelligence with communications to build rapport across borders and through virtual media.


If COVID-19 has taught us anything, it’s that accommodation, flexibility and trust is paramount in the workplace. In this episode, Broad Reach president Andrea Lekushoff sits down with Bruce Bowser, Chairman of AMJ Campbell Van Lines and co-author of The Focus Effect, to discuss how to create a more balanced, healthy and successful way to work. With strategies ranging from practicing mindfulness and meditation to reserving tech-free time, to performing power work and creating a plan for a hyper productive workday, Bruce provides everything you need to activate the Focus Effect in your life.


Crisis preparedness is essential to an organization’s ability to be proactive during a crisis, make the best decisions and emerge stronger than before. In this episode, David Scott (strategic communication advisor and vice president at Broad Reach Communications) joins President Andrea Lekushoff to discuss three things companies need to do to get ready for a crisis — and four steps they should take when that crisis actually strikes.


With all the changes affecting the business world during the COVID-19 crisis, communication has never been more important. Today, communications is leadership. In this episode, Broad Reach president Andrea Lekushoff is joined by Russell Baker, corporate spokesperson for Toronto Hydro and president of IABC Toronto, to discuss the evolving role of communicators throughout the pandemic and how IABC Toronto is responding.


Virtual leadership requires a cultivated skillset and intentionality. In this episode, Bob Kulhan (comedian, actor, writer, professor, and CEO of Business Improv) joins Broad Reach president Andrea Lekushoff to discuss how leaders can overcome barriers to virtual communication and collaboration and build cohesion and chemistry in their teams by leveraging improv skills. He also demonstrates how energy, attitude and framing of language can influence others positively in a virtual environment.


Throughout the COVID-19 pandemic, companies have been grappling with tough decisions and how to communicate them. How businesses and their leaders behave today will have long-reaching consequences for their future reputations.

In this episode, Broad Reach president Andrea Lekushoff provides an overview of our most recent white paper and provides ten communications best practices for business leaders to follow during the pandemic and beyond.



Since the start of the COVID-19 pandemic, the reputations of many companies and business leaders have been made and broken. Whether leaders are aware of it or not, companies are constantly being scrutinized for how decisions are handled and communicated during this crisis.

In this episode, Broad Reach president Andrea Lekushoff shares her insights on how leaders can bring humanity to their communications approach and inspire others through action. How you treat people during this crisis will make or break your reputation for years to come.



With all the changes affecting the business world during the COVID-19 crisis, communication has never been more important. Most companies are going through tough times and making very difficult decisions. But what varies from company to company is how those decisions are being handled and communicated.

Join Broad Reach president Andrea Lekushoff for a look at some of the specific tactics that Broad Reach has been advising clients to use while communicating during this unprecedented crisis. A little advance planning can ensure leaders have a thoughtful, proactive pandemic communications strategy.


Exploring how leadership communications can—and must—evolve to meet the growing expectations of today’s changing business world.