As the lines between marketing and communications disciplines blur, PR has never been more critical to building a strong and trusted brand. This workshop will also help participants understand how to leverage the power of PR by providing an overview of:
- The difference between PR and advertising
- Measurable objectives that can impact your bottom-line
- The key elements to include in a PR strategy
- How to leverage social media to drive visibility
- How to secure & prepare for media interviews
- How to prepare for and manage a crisis
Link: https://www.events.westernu.ca/events/entrepreneurship/2021-10/pr-communications.html
