BRPR President on Maple Leaf Foods’ CEO criticism of U.S. foreign policy on Twitter
Maple Leaf Foods Inc. chief executive Michael McCain’s decision to openly criticize U.S. foreign…
BRPR President on Steve Paikin being part of ‘tide change’ for #MeToo
Ontario TV anchor Steve Paikin is one of the few high-profile men to publicly fight back against…
Time for a brand new 'BRAND YOU'? Five steps to build and buff your personal brand
October 25, 2016Public Relations,Branding,Thought Leadership,Influencer Relations
Have you heard the one about the Cobbler's children? Of course you have, because you work in PR. It…
When the going gets tough, the tough build trust
June 13, 2016communications,marketing,branding,public relationsBranding,C-Suite Communications,Building Trust,Public Relations,Executive Profiling
When the going gets tough, the tough build trust It’s a common experience among many…
Women: Step off the sandbar and into the spotlight
August 11, 2015social media,thought leadership,featured,women in business,public relationsPublic Relations,Thought Leadership,Women in Business,Executive Profiling
It’s amazing how a few days immersed in Canada’s great outdoors can clear your head and allow some…
Crisis preparedness is the most important investment your company can make
June 16, 2015communications,featured,reputation management,public relations,social media,crisis communicationsC-Suite Communications,Corporate Communications,Issues & Crisis Management,Public Relations,Building Trust,Social & Digital Media
As first appeared in YPO's magazine Ignite. Given the speed at which information now flows, it’s…
Why CSR is essential to your company's growth
January 20, 2015corporate reputation,thought leadership,featured,reputation management,public relationsPublic Relations,C-Suite Communications,Thought Leadership,Social & Digital Media,Corporate Communications,Branding
It’s no longer enough for businesses to simply buy and sell their products and services without…
Get ahead by getting away from it all
December 2, 2014public relations,thought leadershipPublic Relations,C-Suite Communications,Branding,Women in Business
I had the privilege of travelling to Spain in September to accept a prestigious PR industry award.…
7 ways to step into the spotlight
October 28, 2014women in business,thought leadership,featured,public relationsPublic Relations,C-Suite Communications,Women in Business,Public Speaking,Executive Profiling
Read Andrea’s first Women of Influence series post here. I’d like to tell you a story about one of…
The story of my unconventional career path
October 14, 2014thought leadership,women in business,public relationsPublic Relations,Branding,Women in Business,Public Speaking
For many successful women, their careers are journeys that don’t always turn out the way they…