Since the start of the COVID-19 pandemic, the reputations of many companies and business leaders have been made and broken. Whether leaders are aware of it or not, companies are constantly being scrutinized for how decisions are handled and communicated during this crisis.

In this episode, Broad Reach president Andrea Lekushoff shares her insights on how leaders can bring humanity to their communications approach and inspire others through action. How you treat people during this crisis will make or break your reputation for years to come.