Jill Nykoliation is one of Canada’s Most Powerful CEOs and the founder and CEO of Juniper Park\TBWA. She is relentless in her belief that an agency must continuously transform to stay at the forefront of the rapidly changing communications world and in the past three years alone, she has launched three new business solutions to ensure her clients are on the front foot of modernity: a precision marketing practice (Scalpel), a boutique design studio (Le Parc), and an in-house production studio (Bolt Content). The addition of these three business units contributed to Juniper Park\TBWA’s record revenue in 2020.

In this episode, Broad Reach president Andrea Lekushoff sits down with Jill to discuss modern leadership, transformation, precision marketing, diversity & inclusion, mental health, her approach to wellness, and how she ‘brings humanity to her leadership communications.’ They also talk about the importance of creating a culture where team members have a growth mindset, feel safe, and are truly seen.