Positioning YPO members as industry leaders.

Broad Reach has served as a trusted advisor to YPO chief executives for over a decade. From building strong personal brands to creating global thought leaders, we’re passionate about the work we do for some of Canada’s most successful and impactful CEOs.

John Ruffolo
Former Partner & TMT Leader

  • Positioned John as a global thought leader when he was the head of Deloitte’s Technology, Media and Telecommunications (TMT) practice in Canada.
  • Managed all PR activities for Deloitte’s TMT Predictions and Technology Fast 50 programs, winning local, national and global awards for media coverage generated.
  • Supported John’s advocacy of increasing the amount of venture capital in Canada.
deloitte

Gillian Stein
CEO

  • Transformed Gillian’s LinkedIn profile to position her as an innovative retail industry leader.
  • Developed a LinkedIn content strategy to build Gillian’s personal brand and showcase Gillian’s leadership.
  • Positioned Gillian as a mental health advocate through national media coverage in the Financial Post and Ivey Business Journal resulting in her being named one of the Top 25 Women of Influence in Canada in 2022.
  • Managed all communications around the sale of the business to a private equity firm.
henrys

Victoria Sopik
CEO

  • Positioned Victoria as one of Canada’s leading female entrepreneurs, showcasing how she transformed the Canadian childcare industry and set its gold standard.
  • Developed a high-impact Canadian and US communications strategy and established a powerful, polished executive profile for Victoria on LinkedIn.
  • Currently writing a series of LinkedIn articles to drive revenue growth in the US.
kids-and-company

Don Duval
CEO

  • Positioned Don as a Canadian and global mining industry thought leader.
  • Developed a global PR and social media communications strategy that led to media coverage around the world.
  • Secured media coverage and byline articles in Canadian Mining Journal, Forbes, Mining Magazine, World Mining Magazine, The Northern Miner, and Global Mining Review.
  • Building a global profile for Don ultimately established him as a prominent thought leader, with invitations to participate in over 60 speaking opportunities in 2023 alone.
norcat

George Rossolatos
CEO

  • Launched the Canadian Business Growth Fund brand.
  • Collaborated with all bank and insurance partners to position their support of the fund for the launch.
  • Led CBGF’s PR and social media activities nationally and regionally, including driving media coverage and social engagement for new investment announcements.
cbgf

Karen Meredith Blott
Global CEO

  • Showcased Karen’s expertise as a seasoned global business executive and community leader across talent management, health care and education by transforming her LinkedIn profile.
  • Communicated how passionate she is about seeing and bringing out the potential in people while creating measurable business impact.
  • Demonstrated how she harnesses the art of the possible to drive meaningful innovation.
drake

Matt Stein
CEO

  • Developed and managed PR campaigns to secure visibility for Distributel products and services, drive business growth, and strengthen the company’s reputation leading up to its ultimate acquisition by Bell Canada.
  • Positioned Matt as an outspoken industry leader while he was chair of the Competitive Network Operators of Canada (CNOC), an industry association focused on increasing the level of competitive choice and innovation in the delivery of communications services to Canadians.
distributel

Ersilia Serafini
CEO

  • Established Summerhill as the market leader in helping Canada meet its climate goals by crafting a set of key messages to be leveraged across all marketing vehicles.
  • Transformed Ersilia’s LinkedIn profile and developed a LinkedIn content strategy that showcased her early career successes, described how she thrives as a female leader in a male-dominated space, and celebrated Summerhill’s culture of excellence to help attract new employees.
summerhill

Jill Nykoliation
Founder & CEO

  • Designed a communications strategy for the advertising agency and an executive profiling strategy for key leaders.
  • Produced a social media playbook and wrote LinkedIn articles for the CEO and the Chief Creative Officer, showcasing their industry leadership as well as the agency’s work and creativity.
juniper

Murray McCaig
Co-Founder & Managing Partner

  • Developed and implemented a PR strategy around the announcement of ArcTern’s second fund in 2019.
  • Positioned ArcTern and its founders as global cleantech leaders, generating 144 pieces of coverage, including in BNN, The Globe and Mail, Reuters, Betakit and Private Capital Journal.
arc-tern-logo

Vanessa Iarocci
CEO

  • Drove visibility for how a national school apparel provider activated its global supply chain to shift from producing uniforms to much-needed personal protective equipment in the early days of the COVID-19 pandemic via PR.
  • Mapped out the turnaround strategy used to take the national school apparel provider from insolvency to growth in a LinkedIn article, positioning the company as an industry leader and Vanessa as a capable entrepreneur.
  • Building a strong personal brand for Vanessa helped earn the trust of a private equity firm that she partnered with to purchase Brain Power Enrichment Programs.

School Apparel Provider