thought leadership

Women: Step off the sandbar and into the spotlight

It’s amazing how a few days immersed in Canada’s great outdoors can clear your head and allow some…


Why CSR is essential to your company's growth

It’s no longer enough for businesses to simply buy and sell their products and services without…


Get ahead by getting away from it all

I had the privilege of travelling to Spain in September to accept a prestigious PR industry award.…


7 ways to step into the spotlight

Read Andrea’s first Women of Influence series post here. I’d like to tell you a story about one of…


The story of my unconventional career path

For many successful women, their careers are journeys that don’t always turn out the way they…


Convergence and branded content: How PR has changed

As an industry, public relations is constantly evolving. I’ve worked in this field for two decades…


Advance your career through expert positioning

I started my career in the early 1990s as the press assistant at the Canadian Embassy in…


Selling to millennials requires a solid mix of traditional and social media

Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices…


Convincing boomers that social media is important

A friend in marketing recently described the objections she has received from colleagues when…


How public speaking can catapult your career

Many studies reveal that people’s top fear is public speaking. Their second is death. Although I…