social media

Women: Step off the sandbar and into the spotlight

It’s amazing how a few days immersed in Canada’s great outdoors can clear your head and allow some…


Crisis preparedness is the most important investment your company can make

As first appeared in YPO's magazine Ignite. Given the speed at which information now flows, it’s…


Convergence and branded content: How PR has changed

As an industry, public relations is constantly evolving. I’ve worked in this field for two decades…


Why it’s time for your CEO to get social

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership…


Selling to millennials requires a solid mix of traditional and social media

Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices…


Video and PR are more closely related than you think

For decades, corporate video has been considered a marketing and communications tool.  A medium…


Convincing boomers that social media is important

A friend in marketing recently described the objections she has received from colleagues when…


How you can learn from what your competitors are not doing

Competition is the nature of business. Big or small any competitor is capable of taking away your…


Selling social media to your CEO

Frustrated that your CEO isn’t taking advantage of the important brand and reputation-building…


How to keep your brand out of a social media PR disaster

According to the acclaimed playwright Oscar Wilde, “Experience is simply the name we give our…