public relations

When the going gets tough, the tough build trust

When the going gets tough, the tough build trust  It’s a common experience among many…


Women: Step off the sandbar and into the spotlight

It’s amazing how a few days immersed in Canada’s great outdoors can clear your head and allow some…


Crisis preparedness is the most important investment your company can make

As first appeared in YPO's magazine Ignite. Given the speed at which information now flows, it’s…


Why CSR is essential to your company's growth

It’s no longer enough for businesses to simply buy and sell their products and services without…


Get ahead by getting away from it all

I had the privilege of travelling to Spain in September to accept a prestigious PR industry award.…


7 ways to step into the spotlight

Read Andrea’s first Women of Influence series post here. I’d like to tell you a story about one of…


The story of my unconventional career path

For many successful women, their careers are journeys that don’t always turn out the way they…


Convergence and branded content: How PR has changed

As an industry, public relations is constantly evolving. I’ve worked in this field for two decades…


Why it’s time for your CEO to get social

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership…


Advance your career through expert positioning

I started my career in the early 1990s as the press assistant at the Canadian Embassy in…