public relations

When the going gets tough, the tough build trust

When the going gets tough, the tough build trust  It’s a common experience among many…


Women: Step off the sandbar and into the spotlight

It’s amazing how a few days immersed in Canada’s great outdoors can clear your head and allow some…


Crisis preparedness is the most important investment your company can make

As first appeared in YPO's magazine Ignite. Given the speed at which information now flows, it’s…


Why CSR is essential to your company's growth

It’s no longer enough for businesses to simply buy and sell their products and services without…


Get ahead by getting away from it all

I had the privilege of travelling to Spain in September to accept a prestigious PR industry award.…


7 ways to step into the spotlight

Read Andrea’s first Women of Influence series post here. I’d like to tell you a story about one of…


The story of my unconventional career path

For many successful women, their careers are journeys that don’t always turn out the way they…


Selling to millennials requires a solid mix of traditional and social media

Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices…


How PR agencies can solve the middle manager gap

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also…


How you can learn from what your competitors are not doing

Competition is the nature of business. Big or small any competitor is capable of taking away your…