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Women: Step off the sandbar and into the spotlight
It’s amazing how a few days immersed in Canada’s great outdoors can clear your head and allow some…
Crisis preparedness is the most important investment your company can make
As first appeared in YPO's magazine Ignite. Given the speed at which information now flows, it’s…
Why CSR is essential to your company's growth
It’s no longer enough for businesses to simply buy and sell their products and services without…
7 ways to step into the spotlight
Read Andrea’s first Women of Influence series post here. I’d like to tell you a story about one of…
5 tips to being great on camera
Most people believe that an actor’s job is simple. Hair, make-up, wardrobe. Then sit in a trailer…
Selling to millennials requires a solid mix of traditional and social media
Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices…
How PR agencies can solve the middle manager gap
As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also…
Why PR drives sales and delivers a higher ROI than advertising
A few years ago, PR Week sat down for an interview with Hans Bender, then manager of external…
How public speaking can catapult your career
Many studies reveal that people’s top fear is public speaking. Their second is death. Although I…
How you can learn from what your competitors are not doing
Competition is the nature of business. Big or small any competitor is capable of taking away your…