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Women: Step off the sandbar and into the spotlight

It’s amazing how a few days immersed in Canada’s great outdoors can clear your head and allow some…


Crisis preparedness is the most important investment your company can make

As first appeared in YPO's magazine Ignite. Given the speed at which information now flows, it’s…


Why CSR is essential to your company's growth

It’s no longer enough for businesses to simply buy and sell their products and services without…


7 ways to step into the spotlight

Read Andrea’s first Women of Influence series post here. I’d like to tell you a story about one of…


Why it’s time for your CEO to get social

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership…


Advance your career through expert positioning

I started my career in the early 1990s as the press assistant at the Canadian Embassy in…


5 tips to being great on camera

Most people believe that an actor’s job is simple. Hair, make-up, wardrobe. Then sit in a trailer…


Selling to millennials requires a solid mix of traditional and social media

Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices…


Video and PR are more closely related than you think

For decades, corporate video has been considered a marketing and communications tool.  A medium…


Convincing boomers that social media is important

A friend in marketing recently described the objections she has received from colleagues when…