corporate reputation

Why CSR is essential to your company's growth

It’s no longer enough for businesses to simply buy and sell their products and services without…


Advance your career through expert positioning

I started my career in the early 1990s as the press assistant at the Canadian Embassy in…


Video and PR are more closely related than you think

For decades, corporate video has been considered a marketing and communications tool.  A medium…


How public speaking can catapult your career

Many studies reveal that people’s top fear is public speaking. Their second is death. Although I…