branding

When the going gets tough, the tough build trust

When the going gets tough, the tough build trust  It’s a common experience among many…


Advance your career through expert positioning

I started my career in the early 1990s as the press assistant at the Canadian Embassy in…


Selling social media to your CEO

Frustrated that your CEO isn’t taking advantage of the important brand and reputation-building…


How to drive sales via PR

Your company is about to launch a new product or service. It’s been in the works for months, maybe…


Don’t let your rebrand flop: why PR is an important piece of the puzzle

Over the years, hundreds of companies have rebranded themselves to keep up with their current…