5 Post-Pandemic Decisions Employers Need to Make & Communicate Now

As vaccination rates climb and COVID-19 case counts fall, many employers are starting to consider whether and how to bring people back to work.

But it’s not simple. We’re living—and working—in a new world. Employees today have higher expectations of their employers. Some have made changes to their lives over the course of the pandemic, and many won’t be willing to give up their new, more flexible lifestyles. Others will have lasting concerns about health and safety and will continue to be wary of physical offices or business travel. Some may refuse to get vaccinated.

Given this new complex reality, employers are faced with tougher decisions than ever. In a new white paper, Broad Reach Communications discusses five difficult-but-critical questions that employers have to consider now and start communicating about immediately

You can download the white paper here.

Making (and Breaking) Reputations in a Time of Crisis

How businesses and their leaders behave today—and particularly how they communicate—will have long-reaching consequences for their future reputations.

In this new white paper, Broad Reach provides ten important best practices (plus a bonus tip) in communicating during this, and any, crisis. The overarching theme across the entire list is for leaders to put their people first while bringing compassion and transparency to their approach.

You can download the white paper here.