Our services.
Public relations
Drawing on our implicit knowledge of what attracts media, client and stakeholder interest, we take a multi-channel, integrated approach to PR, incorporating social, digital, podcast and traditional media and generating widespread visibility by tying announcements to economic, social and other news trends.
Executive profiling
When combined with a communications strategy that’s aligned with an organization’s priorities, executive profiling is one of the most powerful and effective ways to establish a market leadership position. It drives visibility and trust for organizations by showcasing executive successes, values, culture, purpose and vision. We leverage LinkedIn, speaking opportunities, social media and PR to help company leaders give key stakeholders a strong sense of the company and its leadership.
Thought leadership
Thought leadership is about influencing your target audiences. It’s about claiming a specific area of expertise as your own or advocating for an opinion or cause, by demonstrating deep knowledge, a unique perspective, and solutions to the challenges and opportunities that your target audience faces. It enables companies of all sizes to build a strong brand for themselves and a strong voice for their subject matter experts.
Media training
We provide customized training to help our clients manage media interviews and presentations with clarity, confidence, authority and control. We coach executives to speak credibly and authentically in all kinds of internal and external forums, including speaking engagements, media interviews, employee town halls and stakeholder meetings.
Crisis & risk management
Some of the country’s leading brands trust us to anticipate, mitigate and manage serious reputational issues that have the potential to turn into a crisis. From developing a strategy, to crafting messaging and holding statements, to managing media inquiries, to assembling a rapid and thorough response to a full-blown crisis, we help organizations prevent, prepare for, respond to and recover from crises.
Communications strategy
Our goal in developing a communications strategy is to help executives grow their business. To do this, we help an organization identify the white space in a market where they can be positioned as a leader, while showcasing their products/services, values, strengths, growth and successes. When executed via clear, engaging content across channels, this leads to heightened awareness, differentiation, and increased brand equity.
Executive profiling packages.
Executive profiling is one of the most powerful tools to elevate a leader’s influence and visibility. Our approach strengthens the personal brand of senior leaders, showcasing their successes and driving organizational goals. Explore some of our work with YPO CEOs and see samples of our LinkedIn bios and articles at WGOB.
| PACKAGES | #1 | #2 | #3 | #4 |
|---|---|---|---|---|
| LinkedIn Profile Transformation | ✓ | ✓ | ✓ | ✓ |
| LinkedIn Article Strategy | ✓ | ✓ | ✓ | |
| 5 LinkedIn Articles | ✓ | ✓ | ||
| PR & Communications Strategy | ✓ |
We deliver business results.
We work with clients to help them achieve these business goals and objectives:
- ●Increased revenues
- ●Business growth
- ●Widespread visibility
- ●Marketplace leadership
- ●Strong brand & reputation
Who benefits from our services?
Professional services firm leaders
CEOs, Managing Partners, Partners and Practice Leaders who want to drive growth and establish a market leadership position for their practice, their subject matter experts and their firm.
Corporate executives
CEOs, Presidents, EVPs and VPs who want to showcase successes and growth, differentiate their company, and position it as an industry leader and employer of choice.
Founders, owners & entrepreneurs
Founders, owners, and entrepreneurs wanting to drive business growth, differentiate their organization, overcome challenges, secure funding and eventually sell their business.
Private equity & venture capital leaders
Firm leaders who want to differentiate their firm and showcase their growth, investments and successes. Portfolio company leaders who want to highlight growth to secure funding or an eventual exit/sale.
How we measure success.
Our success is measured in our ability to drive business results. We’re focused on helping clients grow their revenue, establish market leadership, build strong stakeholder relationships, and showcase their organization’s culture and values to help achieve specific business goals and objectives.
