Public Relations Archives | Page 2 of 2 | Broad Reach Communications

Building a strong reputation for your company and brand.

Building a strong reputation can take years, but it can fall apart in just minutes. An environmental crisis, executive scandal, unreliable product, employee tweeting a damaging picture, improper behaviour by a celebrity spokesperson—those are just a few very real examples.

How to be a thought leader.

In today’s evolving media mix, companies and individuals are looking for ways to build strong brands, differentiate themselves, establish credibility, engage with customers and generate sales. Thought leadership is often the answer, and it is a concept that has grown considerably in recent years.