Public Relations

How PR agencies can solve the middle manager gap

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also…


Why PR drives sales and delivers a higher ROI than advertising

A few years ago, PR Week sat down for an interview with Hans Bender, then manager of external…


How you can learn from what your competitors are not doing

Competition is the nature of business. Big or small any competitor is capable of taking away your…


How Arianna Huffington convinced me to “sleep” my way to the top

Last Wednesday, Arianna Huffington delivered an inspiring speech at the Women of Influence Luncheon…


How to make sure your spokesperson doesn’t blow their next TV interview

Your company made headlines with a recent announcement and the media wants to hear about it…


How to drive sales via PR

Your company is about to launch a new product or service. It’s been in the works for months, maybe…


How a teenager crushed the formidable Kevin O’Leary in a TV interview

Before your next big TV interview, you may want to consider taking lessons from a 14-year-old…


Wedded bliss: why public relations and SEO are meant for each other

I recently read this Inc. Magazine article by Jon Morris of Rise Interactive describing how the…


Building a strong reputation for your company and brand

Building a strong reputation can take years, but it can fall apart in just minutes. An…


How to be a thought leader

In today’s evolving media mix, companies and individuals are looking for ways to build strong…