Five steps to build your personal brand.

Have you heard the one about the Cobbler's children? Of course you have, because you work in PR. It goes something like this: The Cobbler works so hard every day to make shoes for customers that he (or probably she) doesn't have time to make shoes for his own children. [...]

How to drive sales via PR.

Your company is about to launch a new product or service. It’s been in the works for months, maybe years. You are convinced it will be a huge success. It even has the potential to position you as an expert and your company as a market leader. But how do you get the word out? And more importantly, how do you drive sales?