How PR agencies can solve the middle manager gap.

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also because companies have fewer entry-level workers to promote to middle management roles. The Financial Post article, Filling in the middle: The dangers of disappearing middle management, describes the skills gap that’s been created by the lack of middle managers in the workplace. And it’s far from an ideal situation.

Building a strong reputation for your company and brand.

Building a strong reputation can take years, but it can fall apart in just minutes. An environmental crisis, executive scandal, unreliable product, employee tweeting a damaging picture, improper behaviour by a celebrity spokesperson—those are just a few very real examples.