Content & Creative

Convergence and branded content: How PR has changed

As an industry, public relations is constantly evolving. I’ve worked in this field for two decades…


Selling to millennials requires a solid mix of traditional and social media

Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices…


Video and PR are more closely related than you think

For decades, corporate video has been considered a marketing and communications tool.  A medium…


How to drive sales via PR

Your company is about to launch a new product or service. It’s been in the works for months, maybe…


B2B marketers get an “F” for content

Is content really king? According to B2B purchasing executives, it depends on the source. A new CMO…