Branding

Broad Reach: The Next Chapter

At Broad Reach, we’re committed to being ‘Always Better’. This spirit of continuous improvement is…


Time for a brand new 'BRAND YOU'? Five steps to build and buff your personal brand

Have you heard the one about the Cobbler's children? Of course you have, because you work in PR. It…


When the going gets tough, the tough build trust

When the going gets tough, the tough build trust  It’s a common experience among many…


Why CSR is essential to your company's growth

It’s no longer enough for businesses to simply buy and sell their products and services without…


Get ahead by getting away from it all

I had the privilege of travelling to Spain in September to accept a prestigious PR industry award.…


The story of my unconventional career path

For many successful women, their careers are journeys that don’t always turn out the way they…


Convergence and branded content: How PR has changed

As an industry, public relations is constantly evolving. I’ve worked in this field for two decades…


Advance your career through expert positioning

I started my career in the early 1990s as the press assistant at the Canadian Embassy in…


Why PR drives sales and delivers a higher ROI than advertising

A few years ago, PR Week sat down for an interview with Hans Bender, then manager of external…


Selling social media to your CEO

Frustrated that your CEO isn’t taking advantage of the important brand and reputation-building…