Showcasing Deloitte’s Thought Leadership in Manufacturing with ‘A sharper view: Analytics in the global steel industry’
Back to Results

CHALLENGE
Broad Reach was challenged to demonstrate Deloitte’s thought leadership and expertise in global manufacturing by writing a white paper focused on the evolution of the steel industry. As part of the mandate, we were tasked with amplifying the profiles of Nick Sowar, Deloitte’s Global Metals Sector Leader and Kevin Gromley, consulting function leader for Deloitte’s Global Manufacturing Industry.

SOLUTION
Develop a whitepaper focused on the evolution of and trends within the steel industry including recommendations on how CEOs and business leaders can benefit from industry-wide changes. The report proposed implementing enhanced data analytics in the global steel industry, and outlined new trends in supply chain analytics to support manufacturing business leaders.

IMPACT
The launch of the whitepaper garnered significant attention for Nick, Kevin and Deloitte, and positioned Deloitte as a global leader in manufacturing. The white paper also promoted Deloitte Analytics as a critical partner for forward-thinking manufacturing business leaders. Deloitte was able to promote the white paper across its channels and leverage the piece to create widespread awareness with its target market through engagement with media and key industry influencers.