Canadian Tire, the Federal Government & FLO Get Canadians Revved Up for a New Electric Vehicle Charger
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CHALLENGE
Help FLO, Canada’s most comprehensive and reliable electric charging network, publicize its deployment of 25 electric vehicle (EV) fast-charging stations at Canadian Tire Gas+ locations across Ontario. Lay the groundwork for the introduction of FLO Home X5 and G5 residential chargers to Canadians as part of the expansion of the FLO charging network.

SOLUTION
Introduce FLO’s Quebec-based founder and CEO to Ontario media as a clean-tech thought leader and position FLO at the forefront of this burgeoning area of EV technology. To secure widespread news coverage, Broad Reach leveraged its strong local, provincial and national media contacts to ensure that the event announcing these cutting-edge installations (featuring federal Natural Resources Minister, Jim Carr, and President of Canadian Tire’s Petroleum Division, Bruce Allen) made headlines on the day of the announcement and beyond.

IMPACT
Broad Reach generated widespread national, tier-one media coverage with The Canadian Press, Business News Network (BNN), CTV News, CP24, 680 News and National Post Radio, as well as business media coverage in Quebec’s Journal de Montréal, La Presse, Le Soleil, TVA and Hébdo St-Maurice which helped to increase awareness of FLO in its key markets. As a result, the additional profile helped position FLO’s CEO as a thought leader in Ontario, redefined the capabilities of EV chargers, and contributed to the adoption of this emerging technology in Canada.