Given the speed at which information now flows, it’s tempting to think that companies operating in the 1990s and early 2000s had it easy when it came to crisis communications. After all, bad news could actually be contained.
Competition is the nature of business. Big or small any competitor is capable of taking your customers or clients−especially in today’s global, connected market. It’s a battleground, and your goal is to win the war. With that in mind, are you focused on the strategic communications your competitors are doing right? Have you adopted a ‘me too’ approach when it comes to selecting communications channels?
