Positioning Grant Thornton as a Canadian Industry Leader
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CHALLENGE
Cut through a fiercely competitive media environment in the lead-up to the 2017 Canadian federal budget announcement to earn profile for Grant Thornton’s leadership in tax advisory to help drive business development.

SOLUTION
Broad Reach developed a highly targeted, multi-phase media relations plan to promote Grant Thornton’s experts with media across the country. The team’s approach incorporated strategic message and pitch development, media training for spokespeople and coordinated national, regional and local outreach.

IMPACT
Broad Reach generated widespread national, regional and business media coverage in the lead-up to and after the Canadian federal budget announcement. The Broad Reach team secured 46 media stories for Grant Thornton, including multiple BNN and Bloomberg TV interviews, the Globe and Mail, CTV, Sirius XM as well as other print, radio and TV outlets. The campaign not only successfully targeted small and medium-sized Canadian businesses, it generated over 16 million impressions in target regions across the country.