Generating Widespread Awareness for Carrot Rewards via CEO Executive Profiling
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CHALLENGE
Continue to build the profile of Andreas Souvaliotis, CEO of Carrot Rewards, among business leaders, potential investors, media and ultimately, consumers by cutting through the highly-competitive Canadian technology landscape and earning high-profile media coverage for Carrot.

SOLUTION
Broad Reach developed several strategic storylines based on Andreas’ compelling personal and professional experiences including how he has been able to turn his Asperger’s diagnosis into a distinct professional advantage. Armed with these powerful storylines, Broad Reach was able to position him as a leading agent for positive social change and Carrot as a powerful new disruptive technology.

IMPACT
Broad Reach earned a total of 14 high-profile stories in a mix of international, national and regional business, general news, trade, and lifestyle media outlets. In particular, stories were secured in the Globe and Mail, National Post, Canadian Business, Ivey Business Journal, Investment Executive, CFAX 1070, Newstalk 1010, 660 News and What She Said radio.