Altus Group Forecast Receives National Media Attention Back to Results
CHALLENGE
Cut through a cluttered media landscape to launch Altus Group’s monthly Housing Report, and position the firm as the go-to marketplace specialist in Canadian housing trends.
SOLUTION
Showcase Altus Group’s sophisticated knowledge of the Canadian real estate market and position the firm as an undisputed thought leader in economic consulting by inserting them into the news cycle with fresh story angles. Position chief economist Peter Norman as an industry authority by establishing him as a go-to expert for journalists in need of commentary on national and regional real estate trends, challenges and solutions.
IMPACT
Broad Reach successfully generated an unprecedented number of high-profile media stories for Altus Group across Canada, including in all major markets highlighted in the report. Despite other companies with competing insights scrambling to infiltrate the news, Mr. Norman dominated the conversation by participating in 17 feature interviews with tier-one national and regional media in one day. Broad Reach maintained this momentum in the days following the launch, ultimately positioning Mr. Norman and Altus Group as industry leaders.
“From their creativity and flexibility to their professionalism and responsiveness, Broad Reach gets the job done and always exceeds my expectations.”
