Andrea Lekushoff

5 tips to being great on camera

Most people believe that an actor’s job is simple. Hair, make-up, wardrobe. Then sit in a trailer…


Selling to millennials requires a solid mix of traditional and social media

Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices…


How PR agencies can solve the middle manager gap

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also…


Why PR drives sales and delivers a higher ROI than advertising

A few years ago, PR Week sat down for an interview with Hans Bender, then manager of external…


How public speaking can catapult your career

Many studies reveal that people’s top fear is public speaking. Their second is death. Although I…


How you can learn from what your competitors are not doing

Competition is the nature of business. Big or small any competitor is capable of taking away your…


How Arianna Huffington convinced me to “sleep” my way to the top

Last Wednesday, Arianna Huffington delivered an inspiring speech at the Women of Influence Luncheon…


Broad Reach Sponsors Women of Influence Luncheon Series, Retained as Agency of Record

Sponsorship aligns with Broad Reach mandate to enable top female talent to pursue fulfilling and…


How to make sure your spokesperson doesn’t blow their next TV interview

Your company made headlines with a recent announcement and the media wants to hear about it…


How to drive sales via PR

Your company is about to launch a new product or service. It’s been in the works for months, maybe…