Meet the team.


We’re a dynamic, entrepreneurial PR agency with a variety of skillsets and industry experience. Together we’re a creative and charismatic force to be reckoned with.

Andrea Lekushoff, President


A leader in the Canadian public relations industry, Andrea Lekushoff has more than two decades of experience as a communications strategist and trusted advisor for some of the world’s most respected brands. As an agency leader and hands-on advisor to her clients, Andrea has deep experience working across a range of industry sectors and she has counselled clients on all aspects of PR including executive visibility, reputation and thought leadership. A sought-after speaker and presenter for industry and business groups, she is also a regular guest contributor for media. Passionate about entrepreneurship, and the professional advancement of women, Andrea sits on the boards for YPO Toronto, Women of Influence and Boost Child & Youth Advocacy Centre.

FACT: While Andrea is known to be a strategic thinker, her best decisions have been made without a second thought, including moving to Paris and Washington, D.C., climbing Mt. Kilimanjaro, and starting Broad Reach.

Jeff Roman, Vice President, Client Service


Jeff is an industry veteran known for his expertise in reputation management, thought leadership, corporate responsibility and issues management. A skilled presentation and media trainer, he has prepared executives for hard-hitting interviews and high-stakes presentations. Jeff has counseled clients on a range of complex challenges, including M&As, divestitures, restructurings, executive transitions, product recalls and litigation. Though he oversees all projects with a keen, strategic eye, he isn’t afraid to get down in the trenches with his team.

FACT: Jeff can still land a 360 Shove It on a good day.

David Scott, Vice President


David is a leading Canadian communications professional with more than 25 years of experience. He specializes in helping companies build and protect their hard-earned reputations. During his career, he has provided counsel to organizations across Europe, Asia and the Americas, in the energy, financial services, government, manufacturing, mining, professional services, resources, and utilities sectors.

FACT: David enjoys giving impromptu (and often unsolicited) seminars on 1980s post-punk and new wave music.

Katie Skinner, Senior Account Manager


Katie is a strong and highly skilled team player with both agency and in-house communications experience. A proficient writer, editor, social media strategist and marketer, she is well respected for delivering the highest level of value and innovation to her clients. As a Senior Account Manager, Katie brings a wealth of corporate expertise to her role and brings an unprecedented vigor to every aspect of her work.

FACT: Katie once competed at the canoe/kayak championships of Canada and can still be seen sporting her silver medal.

Danielle Scott, Consultant


An old soul with a background in communications and popular culture, Danielle brings creative insight and a flair for storytelling to her role. Her aptitude for influencer engagement, social media, event planning and financial management allows her to deliver exceptional value to clients and colleagues. Her work with brands big and small has given her a keen understanding of how to engage different audiences effectively across sectors.

FACT: Danielle stays active by playing hockey and dancing to country music like no one’s watching.

Meet the team.


We’re a dynamic, entrepreneurial PR company with a variety of skillsets and industry experience. Together we’re a creative and charismatic force to be reckoned with.

Andrea Lekushoff, President

A leader in the Canadian public relations industry, Andrea Lekushoff has more than two decades of experience as a communications strategist and trusted advisor for some of the world’s most respected brands. As an agency leader and hands-on advisor to her clients, Andrea has deep experience working across a range of industry sectors and she has counselled clients on all aspects of PR including executive visibility, reputation and thought leadership. A sought-after speaker and presenter for industry and business groups, she is also a regular guest contributor for media. Passionate about entrepreneurship, and the professional advancement of women, Andrea sits on the boards for YPO Toronto and Women of Influence.

FUN FACT: While Andrea is known to be a strategic thinker, her best decisions have been made without a second thought, including moving to Paris and Washington, D.C., climbing Mt. Kilimanjaro, and starting Broad Reach.


Jeff Roman, Vice President, Client Service and Operations

Jeff is an industry veteran known for his expertise in reputation management, thought leadership, corporate responsibility and issues management. A skilled presentation and media trainer, he has prepared executives for hard-hitting interviews and high-stakes presentations. Jeff has counseled clients on a range of complex challenges, including M&As, divestitures, restructurings, executive transitions, product recalls and litigation. Though he oversees all projects with a keen, strategic eye, he isn’t afraid to get down in the trenches with his team.
FUN FACT: Jeff can still land a 360 Shove It on a good day.


David Scott, Vice President

David is a leading Canadian communications professional with more than 25 years of experience. He specializes in helping companies build and protect their hard-earned reputations. During his career, he has provided counsel to organizations across Europe, Asia and the Americas, in the energy, financial services, government, manufacturing, mining, professional services, resources, and utilities sectors.
FUN FACT: David enjoys giving impromptu (and often unsolicited) seminars on 1980s post-punk and new wave music.


Katie Skinner, Senior Account Manager

Katie is a strong and highly skilled team player with both agency and in-house communications experience. A proficient writer, editor, social media strategist and marketer, she is well respected for delivering the highest level of value and innovation to her clients. As a Senior Account Manager, Katie bring a wealth of corporate expertise to her role and brings an unprecedented vigor to every aspect of her work.
FUN FACT: Katie once competed at the canoe/kayak championships of Canada and can still be seen sporting her silver medal.


Danielle Scott, Consultant

An old soul with a background in communications and popular culture, Danielle brings creative insight and a flair for storytelling to her role. Her aptitude for influencer engagement, social media, event planning and financial management allows her to deliver exceptional value to clients and colleagues, and her multi-sector work with brands big and small has given her a keen understanding of how to engage different audiences effectively.
FUN FACT: Danielle stays active by playing hockey and dancing to country music like no one’s watching.

Want to join our team?


Looking for an opportunity to stretch yourself and deliver awesome? You’ve come to the right place.

Join Us!