Meet the team.


We’re a dynamic, entrepreneurial PR agency with a variety of skillsets and industry experience. Together we’re a creative and charismatic force to be reckoned with.

Andrea Lekushoff, President


A leader in the Canadian public relations industry, Andrea Lekushoff has more than two decades of experience as a communications strategist and trusted advisor for some of the world’s most respected brands. As an agency leader and hands-on advisor to her clients, Andrea has deep experience working across a range of industry sectors and she has counselled clients on all aspects of PR including executive visibility, reputation and thought leadership. A sought-after speaker and presenter for industry and business groups, she is also a regular guest contributor for media. Passionate about entrepreneurship, and the professional advancement of women, Andrea sits on the boards for YPO Toronto, Women of Influence and Boost Child & Youth Advocacy Centre.

FACT: While Andrea is known to be a strategic thinker, her best decisions have been made without a second thought, including moving to Paris and Washington, D.C., climbing Mt. Kilimanjaro, and starting Broad Reach.

David Scott, Vice President


David is a leading Canadian communications professional with more than 25 years of experience. He specializes in helping companies build and protect their hard-earned reputations. During his career, he has provided counsel to organizations across Europe, Asia and the Americas, in the energy, financial services, government, manufacturing, mining, professional services, resources, and utilities sectors.

FACT: David enjoys giving impromptu (and often unsolicited) seminars on 1980s post-punk and new wave music.

Aby Bueno, Senior Account Manager


Aby has extensive experience in public relations and corporate communications. Her areas of expertise include media and stakeholder relations, strategic corporate branding and event planning. As a driven, goal-oriented, team player, Aby strives to deliver excellence and positive results whether at work or at play.

FACT: A non-Toronto native, Aby enjoys exploring what the city has to offer. When not at work, you can find her discovering the heart of Toronto – from sailing the waters around Toronto Island to salsa dancing on St. Clair.

Emily Abrahams


Emily is a corporate communicator and writer with a decade of experience in a variety of sectors, including professional services, technology, mining, energy, banking and retail. She works with clients to develop thought leadership and key messages, build internal communications programs, launch products and initiatives, engage in community and stakeholder consultations and deliver sensitive and/or issue-driven news to various audiences. Emily also helps clients develop and maintain their voice, tone and positioning through social media activities and is routinely called upon to provide expertise and share best practices. Prior to working with Broad Reach, Emily held progressively senior roles at three large public relations agencies and also worked in house at PwC Canada, Financeit and Capstone Infrastructure.

FACT: Emily is an avid reader and read 38 books last year. She is the proud mother of a busy toddler and hopes to foster a love of reading and imagination in her son.

Jennifer Woo, Consultant


An experienced PR and communications consultant, Jennifer’s expertise includes conducting research and analysis, developing social and digital audits, media monitoring and compiling data-driven reports. She leverages news and trends to develop client insights and enjoys building strong and authentic relationships.

FACT: You can often find Jennifer teaching piano or entertaining at children’s events making balloon animals when not at work.

Meet the team.


We’re a dynamic, entrepreneurial PR company with a variety of skillsets and industry experience. Together we’re a creative and charismatic force to be reckoned with.

Andrea Lekushoff, President

A leader in the Canadian public relations industry, Andrea Lekushoff has more than two decades of experience as a communications strategist and trusted advisor for some of the world’s most respected brands. As an agency leader and hands-on advisor to her clients, Andrea has deep experience working across a range of industry sectors and she has counselled clients on all aspects of PR including executive visibility, reputation and thought leadership. A sought-after speaker and presenter for industry and business groups, she is also a regular guest contributor for media. Passionate about entrepreneurship, and the professional advancement of women, Andrea sits on the boards for YPO Toronto and Women of Influence.

FUN FACT: While Andrea is known to be a strategic thinker, her best decisions have been made without a second thought, including moving to Paris and Washington, D.C., climbing Mt. Kilimanjaro, and starting Broad Reach.


David Scott, Vice President

David is a leading Canadian communications professional with more than 25 years of experience. He specializes in helping companies build and protect their hard-earned reputations. During his career, he has provided counsel to organizations across Europe, Asia and the Americas, in the energy, financial services, government, manufacturing, mining, professional services, resources, and utilities sectors.
FUN FACT: David enjoys giving impromptu (and often unsolicited) seminars on 1980s post-punk and new wave music.


Aby Bueno, Senior Account Manager

Aby has extensive experience in public relations and corporate communications. Her areas of expertise include media and stakeholder relations, strategic corporate branding and event planning. As a driven, goal-oriented, team player, Aby strives to deliver excellence and positive results whether at work or at play.

FUN FACT: A non-Toronto native, Aby enjoys exploring what the city has to offer. When not at work, you can find her discovering the heart of Toronto – from sailing the waters around Toronto Island to salsa dancing on St. Clair.


Emily Abrahams

Emily is a corporate communicator and writer with a decade of experience in a variety of sectors, including professional services, technology, mining, energy, banking and retail. She works with clients to develop thought leadership and key messages, build internal communications programs, launch products and initiatives, engage in community and stakeholder consultations and deliver sensitive and/or issue-driven news to various audiences. Emily also helps clients develop and maintain their voice, tone and positioning through social media activities and is routinely called upon to provide expertise and share best practices. Prior to working with Broad Reach, Emily held progressively senior roles at three large public relations agencies and also worked in house at PwC Canada, Financeit and Capstone Infrastructure.

Fun Fact: Emily is an avid reader and read 38 books last year. She is the proud mother of a busy toddler and hopes to foster a love of reading and imagination in her son.


Jennifer Woo, Consultant

An experienced PR and communications consultant, Jennifer’s expertise includes conducting research and analysis, developing social and digital audits, media monitoring and compiling data-driven reports. She leverages news and trends to develop client insights and enjoys building strong and authentic relationships.

FACT: You can often find Jennifer teaching piano or entertaining at children’s events making balloon animals when not at work.

Want to join our team?


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