When the going gets tough, the tough build trust.

It’s a common experience among many communications professionals: after helping an organization build its brand reputation during good times, we often see our efforts unravel the moment an economic downturn hits and senior management decides to cut spending on brand communications. It’s understandable. But it’s also a mistake, since difficult times are exactly when an organization should remain visible and emphasize its brand.

2023-08-31T17:23:46+00:00

Why CSR is essential to your company’s growth.

It’s no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term.

2023-08-31T17:23:38+00:00

Seven ways to step into the spotlight.

I’d like to tell you a story about one of my clients. Barbara Stewart, a portfolio manager at Cumberland Private Wealth Management, came to us in 2010 because she was frustrated with the multitude of articles that depicted female investors as under-confident, indecisive and disgruntled. There was a strong disconnect between what she read and what she knew to be true in her day-to-day dealings with her smart female clients throughout her career.

2023-08-31T17:37:21+00:00

How PR agencies can solve the middle manager gap.

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also because companies have fewer entry-level workers to promote to middle management roles. The Financial Post article, Filling in the middle: The dangers of disappearing middle management, describes the skills gap that’s been created by the lack of middle managers in the workplace. And it’s far from an ideal situation.

2023-08-31T17:36:43+00:00

How you can learn from what your competitors are not doing.

Competition is the nature of business. Big or small any competitor is capable of taking your customers or clients−especially in today’s global, connected market. It’s a battleground, and your goal is to win the war. With that in mind, are you focused on the strategic communications your competitors are doing right? Have you adopted a ‘me too’ approach when it comes to selecting communications channels?

2023-08-31T17:37:37+00:00