Given the speed at which information now flows, it’s tempting to think that companies operating in the 1990s and early 2000s had it easy when it came to crisis communications. After all, bad news could actually be contained.
It’s a common experience among many communications professionals: after helping an organization build its brand reputation during good times, we often see our efforts unravel the moment an economic downturn hits and senior management decides to cut spending on brand communications. It’s understandable. But it’s also a mistake, since difficult times are exactly when an organization should remain visible and emphasize its brand.
Many studies reveal that people’s top fear is public speaking. Their second is death. Although I find that shocking, it’s also unfortunate. Like it or not, if you’re trying to build a name for yourself or for your business, you’ll benefit from sharing your insights and expertise in a public forum. It can help position you as an expert with your target audiences, especially if you speak in an articulate and polished way.
Last Wednesday, Arianna Huffington delivered an inspiring speech at the Women of Influence Luncheon Series in Toronto. I had the pleasure of not only being there to hear her speak, but also of spending a few moments with her before the event. Broad Reach is a proud sponsor of Women of Influence Luncheon Series, as well as its PR agency of record.
In today’s evolving media mix, companies and individuals are looking for ways to build strong brands, differentiate themselves, establish credibility, engage with customers and generate sales. Thought leadership is often the answer, and it is a concept that has grown considerably in recent years.
