Why CSR is essential to your company’s growth.

It’s no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term.

How PR agencies can solve the middle manager gap.

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also because companies have fewer entry-level workers to promote to middle management roles. The Financial Post article, Filling in the middle: The dangers of disappearing middle management, describes the skills gap that’s been created by the lack of middle managers in the workplace. And it’s far from an ideal situation.

How public speaking can catapult your career.

Many studies reveal that people’s top fear is public speaking. Their second is death. Although I find that shocking, it’s also unfortunate. Like it or not, if you’re trying to build a name for yourself or for your business, you’ll benefit from sharing your insights and expertise in a public forum. It can help position you as an expert with your target audiences, especially if you speak in an articulate and polished way.

How you can learn from what your competitors are not doing.

Competition is the nature of business. Big or small any competitor is capable of taking your customers or clients−especially in today’s global, connected market. It’s a battleground, and your goal is to win the war. With that in mind, are you focused on the strategic communications your competitors are doing right? Have you adopted a ‘me too’ approach when it comes to selecting communications channels?

How to be a thought leader.

In today’s evolving media mix, companies and individuals are looking for ways to build strong brands, differentiate themselves, establish credibility, engage with customers and generate sales. Thought leadership is often the answer, and it is a concept that has grown considerably in recent years.